We’re arriving at the millennial moment: the Financial Times reports that millennials will outnumber baby boomers in the US this year. Non-profits need to start targeting millennials more effectively.
What charities can learn from a burger joint
The story of TGI Fridays is about a traditional restaurant chain undergoing radical digital transformation. They re-branded themselves as “technology company that happens to sell beer and burgers” and got a seven-fold return on investment in the first year.
Digital is growing up, is your charity maturing with it? (Spoiler: probably not!)
Anya Pearson interviews Branislava Milosevic about changing attitudes towards digital in the charity sector, and the latest results coming out of her digital maturity self-assessment test.
What digital maturity looks like
Julie Dodd, director of digital transformation at Parkinson’s UK, knows a thing or ten about digital maturity. I asked her for some food for thought ahead of the Digital Leadership Forum.
Digital maturity test has been running for over 18 month now. We are reflecting on overall results.
The world is changing but are charities ready?
Digital Leads, their managers and SMT need tools and evidence to help them make the case for Digital. This is how the digital maturity assessment came about. The test works like a personality test – after answering 14 questions you will get a report stating the level of Digital maturity your organisation is at and a prioritised list of next steps that will help the organisation go up a level.