Julie Dodd, director of digital transformation at Parkinson’s UK, knows a thing or ten about digital maturity. I asked her for some food for thought ahead of the Digital Leadership Forum.
Digital maturity test has been running for over 18 month now. We are reflecting on overall results.
The world is changing but are charities ready?
Digital Leads, their managers and SMT need tools and evidence to help them make the case for Digital. This is how the digital maturity assessment came about. The test works like a personality test – after answering 14 questions you will get a report stating the level of Digital maturity your organisation is at and a prioritised list of next steps that will help the organisation go up a level.
We as non-profits are not treating our donors well: we are too focused on what we need from supporters and not offering them what they want from us. To engage people 'where they are' as the expression goes, we need new processes, data, technology and skills.
Digital is delivering for almost every industry – music, retail, media – and across government. Yet according to some fundraisers, not for charity fundraising. Why not? Probably because, unlike other sectors, charities have been resisting the change that the rise in our digital lifestyles has brought about.
When formulating the strategy for Digital, one needs to understand the detail of how some of the channels or digital technology work. This is not always understood or appreciated.
The role of a Digital Leader is not to just effectively deliver digital products and day-to day operation. The individual also needs to be able to work with, influence and integrate all functions of an organisation...